Marketing a book and something from the Yellowstone treasure trove

Today’s picture is another one from the treasure trove of Yellowstone National Park. For those of you who are not yet signed up for my newsletter, I encourage you to sign up. You can just leave a comment or click in the left frame to be taken to a sign-up form. In each newsletter, which I’ll now do quarterly, there is an original recipe and an artistic rendition of a photo, plus news.

Yesterday I spoke with a marketing consultant who encouraged me to keep doing the newsletter, though she said it was okay to drop back to quarterly. I don’t have a lot of new releases because it takes me a while to write a book. Right now my average is two books a year, and since I write in two different genres, that’s one book per year, per genre. To my relief, the marketing consultant did not consider this production rate a huge problem. But in-between, the newsletter is a place to connect with you and give you some behind-the-scenes things, maybe some writing excerpts from my work in progress, and, like I said, most importantly, an original recipe! And a pretty picture. I know you get them here, but I try to provide something even more special in the newsletter.

Why, with so much information available on the Internet, did I hire a marketing consultant for half an hour? Well, there’s a lot of advice out there, and I found myself overwhelmed.  I was concerned that I was wasting time and money, and that there were more effective places to concentrate both of these precious resources. I was correct about their being higher-leveraged ways to concentrate my resources, but I was also validated in what I’m doing from a social media standpoint. This validation encourages me to keep up the work.

A half-hour consultation with a marketing expert was remarkably effective. I could not believe how much I was able to pack in. She took a look at my website, my blog, my Facebook page, and my Goodreads account while we were talking. She also answered about 40 questions. The consultant, Rebecca Berus, not only is a trained marketing specialist, she has a background in the publishing industry, at a publisher and an agency. I provide this name as a help; I’m not getting anything from Rebecca. I just thought this post begged the question, Who was the consultant?

Okay, here is today’s photo. I call it Red Biscuit, but I don’t know why. It’s actually yellow. I think it was an effect of my sunglasses. I guess I’ll call it Yellow Biscuit, now that I’m home wearing computer glasses.  (The photo was taken in Biscuit Basin.)

Yellow Biscuit, Biscuit Basin, Yellowstone National Park